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商品編號： 9-316-002 出版日期： 2016/03/23 作者姓名： Garvin, David A.;Sesia, Aldo 商品類別： Entrepreneurship 商品規格： 18p 再版日期： 地域： United States 產業： Automotive industry;Retail and consumer goods;Transportation and distribution 個案年度： 2010 - 2016
商品敘述：
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts. By 2016, the company had grown to 27 employees and was able to produce its product in small volumes. While much had been achieved, the company''s success hinged on its leadership''s ability to scale both the organization and production capabilities exponentially. The case describes the company''s evolution from a newly created startup to a young "loosely structured" company as well as the challenges ahead.
涵蓋領域：
Manufacturing processes;Marketing;Operations strategy;Organizational change;Organizational structure and design;Start-ups
相關資料：
Case Teaching Note, (5-316-187), 17p, by David A. Garvin
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